Dear sweetheart novel (Rayna and Julian)
Dear Sweetheart Chapter 437

Dear Sweetheart Chapter 437

Chapter 437

After Rayna sent Carl back to Curtis’ place, she devoted herself fully to work.

She had Ella vacate an office for the team Faymon Group had sent over before selecting twooutstanding planners from Glory’s planning department to prepare for the promotion of the newperfume posthaste.

As there was a bet-on agreement with another company this time, she wasn’t idle but monitored theentire process.

After the team members from Faymon Group took a whiff of the new perfume, they immediatelyproposed hiring the most popular female celebrity at present to shoot a short commercial. With thecelebrity’s popularity and her fans’ purchasing power, the perfume would undoubtedly fly off theshelves.

However, the planners from Glory disagreed, saying that the idea was no different from the existingpromotional strategies in the market. On top of that, they even furtively hinted that those from FaymonGroup merely had mediocre capabilities.

Naturally, those from Faymon Group wouldn’t take it lying down. They instantly retorted that Glorywouldn’t have had to borrow people from Faymon Group if they were all that capable.

Both parties had a row every time they had a meeting, the ruckus giving Rayna a pounding headache.

It was a critical juncture presently, so she couldn’t rebuke either party. All she could do was mediate theconflict. “Everyone’s opinions are great. Regretfully, Glory has a limited budget to hire an ambassadorand shoot a commercial. The rate for the most popular female celebrity to shoot a one-minute

commercial is at least ten million, and it’s also a bit bland to have a single theme to promote theperfume.”

“How about having a few more themes, then? But the duration of the commercial will have to belengthened accordingly,” someone from Faymon Group suggested.

On the heels of that, someone from Glory countered, “Perfume commercials of luxury brands rangefrom three to six minutes, but the celebrities they hire are A-list superstars. Although the commercialsare lengthy, their fans have no complaints. We can’t afford to hire any A-list stars. If the commercial islengthy, everyone will probably stop watching after seeing the length and obscure celebrity.”

Those from Faymon Group nodded in agreement before surmising, “Ms. Garland, you previously saidthat the budget for a commercial is limited. If we want a few themes, the cost will definitely double. Ithink it’s better to stick to a single theme.”

“A single theme is too boring. Besides, an obscure celebrity doesn’t have many fans and won’t be ableto generate sales,” someone from Glory said.

“If you’re so smart, you give an idea instead!”

“No, no, you people from Faymon Group are far smarter, so you guys make the call.”

Dissenting opinions rang out, one after another.

Upon seeing that they had started arguing again just minutes into the discussion, Rayna massaged hertemples.

She flipped through the huge stack of photos of prominent female celebrities on the table.

When she reached the picture of a sweetly smiling woman in a pink and blue dress holding a round fanin hand with a sense of shyness and timidity in her eyes as though the person holding the camera was

a man she admired, her cloudy mind gradually gained clarity.

In a flash, an idea popped into her mind.

At once, she ordered Ella, “Spray the new perfume onto three fragrance tester strips, one for a minute,the other for half a minute, and freshly for the final one. Go and do it right away!”

“Understood.” Ella promptly rushed out.

The team from Faymon Group and the planners from Glory at the conference table were entirelybewildered by Rayna’s actions.

“What are you doing, Ms. Garland?”

In response, Rayna gestured for them to wait quietly. “I’ll tell you about it in a minute.”

A minute later, Ella pushed open the door and hurried in with three fragrance tester strips and a sampleof the new perfume in hand.

She sprayed the perfume on the outermost fragrance tester strips before handing all three of them toRayna. “They’re a minute, half a minute, and freshly sprayed, from left to right.”

Taking the three fragrance tester strips, Rayna brought them to her nose and took a sniff. Every timeshe did so, she closed her eyes and pondered for about ten seconds. Everyone at the conference tableobserved her actions with curiosity.

After she took in the smell of three fragrance tester strips of the same perfume yet of differentdurations, she opened her eyes and declared, “Let’s have three themes for this perfume, spanningfrom the ancient and medieval to modern times.”

Surprise inundated everyone present. “Three themes? Won’t that exceed the budget too much?”

“You’ve yet to explain your idea, Ms. Garland. We don’t quite understand when you just mentionedthree themes.”

“Is three minutes enough for three themes?”

“We’ll go with three themes. As for the plot, I’ll discuss it with Faymon Group’s copywriter, and you’ll allknow about it during the meeting next week,” Rayna concluded, very much confident in her plan. Whilesaying that, she got to her feet. “This is all for the meeting this time. Thank you, everyone.”

Thereafter, she left with Ella. Striding out, she handed the photo earlier to the latter. “Contact thisartist’s manager from Excellent Entertainment Company and ask whether she’s willing to sign a three-minute commercial for three million.”

Ella took the photo and glanced at it. A frown marred her countenance, and she cautioned, “This artist,Kelly, has just won the Best New Artist Award, and her popularity is booming. She’ll never agree to it.”

Unfazed, Rayna merely chuckled. “If she doesn’t agree, just choose some C or D-list celebrity or evenhold a campus audition. Trust me, the person doing this three-minute commercial is going to shoot tostardom.”

Truth be told, Ella was surprised.

She’s so confident in her plan?

Because of Rayna’s firm resolution, the team from Faymon Group grew dissatisfied. They felt shemight be an expert in attracting investment and doing business since she was the vice CEO, but shecouldn’t possibly be their match in copywriting and publicity.

Some even took to the internal channel and griped about the difficulties of being sent to anothercompany to help, complaining about how the employer insisted on having her way when she knew

nothing.

That complaint attracted much attention. Everyone speculated what company it could be, and themembers of the team from Faymon Group that was sent to Glory deliberately spilled the beans.

When they all saw it was Glory and remembered that the company’s new vice CEO was Rayna, theentire channel was abuzz.

Gabriel liked to scroll through the internal channel when he had nothing to do and happened acrossthat post. Coincidentally, when he went to Excellent Entertainment Company to retrieve a document, healso heard a manager mocking Glory’s assistant about the latter’s delusion to have an artist under hershoot a commercial for three million.

Truthfully speaking, he had no idea whether Curtis still had any contact with Rayna after their breakup.However, the things the man instructed him to do made him feel that he was concerned about her.

Stella advised him against interfering in the couple’s matters to avoid bringing trouble upon himself, buthe really didn’t want Curtis to seek him out again when the latter saw some negative news aboutRayna.

“Mr. Faymon, Glory seems like a hot topic recently. Would you like to know about it?” he crypticallyasked when he returned to Faymon Group to send a document to Curtis.

Curtis kept his head lowered, his voice low and cold. “If you’re too free, stay at the office to workovertime tonight.”

“No, no, I’m very busy! I’ve still got a ton of work to do. I just replace Glory all too amusing for offering threemillion for an artist under our film and television company to shoot a commercial.”

“Glory signed a bet-on agreement with Daystar, so whatever they do is constricted by a limited budget.If they exceed it, Glory won’t compensate them, so they’re trying to be as frugal as possible,” Curtisexplained placidly.

“Daystar…” Gabriel found that name very much familiar. After a few seconds of puzzlement, a light bulbsuddenly went off in his head. “I-Isn’t that a company under Faymon Group? Glory signed a bet-onagreement with us?”

“Yeah.”

Hearing that mild affirmation, Gabriel was entirely blindsided.

Daystar and Glory have a bet-on agreement, yet Faymon Group loaned its elites from the planningdepartment to Glory. Whoa! If the higher-ups from Daystar were to learn about it, they’d probably bursta blood vessel. They went to great lengths to profit off Glory, but he’s providing the enemy with talents!

As he was wordlessly analyzing Curtis’ series of actions, the latter’s voice drifted into his ears. “Contactthat artist’s manager and have her sign the contract with Glory for three million.”

Gabriel was wholly floored.

Without giving him any time to digest things, Curtis continued, “Then check the market rate andcompensate that artist accordingly. That aside, give her two movies with huge investments and threeinternational luxury brand endorsements.”

Huh?

Gabriel was stupefied, his expression blank.

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