Phoenix Rising: From Heartache to Heroism
Chapter 610 Violeta's Popularity Effect

How long can Evelina's luck, gained through dubious methods, carry her?

It might not even bring her halfway to Violeta before it runs out.

Two weeks later.

Tracy's personal studio Twitter account was established.

Both Tracy and Apex's official page shared on Twitter, announcing the end of their contract and expressing their hopes for Tracy's future success and dreams. The unexpected news about the contract termination took fans by surprise.

Marketing accounts soon emerged, claiming that Tracy left Apex due to dissatisfaction with the company's top management favoritism.

This revelation stirred up a lot of conversations, and some passionate fans even took to Apex's Twitter page to vent their anger.

The Apex's official page was a seldom-used company account that rarely engaged with fans.

The fans who commented were completely overlooked, and after their efforts proved pointless, they eventually left on their own.

People expected some notable actions or changes following Tracy's departure from Apex.

To everyone's astonishment, Tracy went quiet after ending her contract with Apex.

Meanwhile, Eau Amore released a new promotional video.

The limited edition perfume "Vio" was snatched up as soon as pre-orders started offline.

The perfume was priced reasonably, intended to offer a treat for Violeta's fans. However, it was a limited edition with only two thousand bottles up for grabs.

Half of these bottles were sold in physical stores, and the other half were available online.

The online stock sold out in just a second, and reports claimed that 30,000 people queued up for offline pre-orders, but only the first thousand in line managed to buy it. Appointment slots for purchasing the perfume were resold at prices twenty times higher than the original, showing just how popular Violeta is.

Even before the perfume's scent was revealed, people were eager to buy it.

It's expected that fans may be hesitant to use the perfume once they have it and will prefer to keep it as a collectible.

The increase in consumer interest was striking.

In light of Violeta's success, two other high-end brands have introduced their own promotions featuring her, offering leather goods and magazine covers. These items sold out rapidly, both online and in stores.

The brand recognized the buying power of Violeta's fans, marking this as the year's first successful marketing campaign.

Other brand tried to replicate the success by creating limited editions with their own celebrities, but none matched the impact of Violeta and her fan base. Consequently, the buying power of Violeta's fans had gained significant recognition in the domestic entertainment industry.

Violeta had been actively working to compensate for her reduced visibility over the last two years.

Her activity on Twitter had also risen notably.

Yet, she hadn't participated in any TV dramas during these past two years, and the release date for The Golden Age remains uncertain.

It had been over a year since Spring in Moon City finished airing, and she hadn't had any new dramas come out since.

She planned to stay in the spotlight for at least another six months before thinking about starting a new project.

In the middle of the month, she received an invitation to attend Verdancia Fashion Week.

Violeta looked striking in a beige women's suit, radiating confidence with her flawless makeup.

Seated in the front row, she was surrounded by prominent fashion industry figures.

In the backstage, she posed for photos with numerous Orion Style fashion icons. Despite their diverse backgrounds, her height and

presence were equally impressive in the photos. en Narugi

Violeta was the sole Artea artist invited by the brand to sit in the front row at the fashion show.

It's clear that she had formed a strong partnership with the brand.

This was largely due to the success of the drama Nirvana and Rebirth, which brought her international recognition. Overseas, she is one of the few artists that foreigners can name off the top of their heads.

Although Violeta was still young, she had swiftly broken into the international entertainment industry. Her potential was boundless.

In the group photo taken during Fashion Week, she stood alongside several top-tier Hanria stars.

The photo was shared on Twitter, where netizens praised her, saying she has made her country proud.

Even after staying quiet for two years, Violeta's fame hasn't faded. In fact, it's on the rise. Following the airing of The River's Breeze, Zelena and Evelina rapidly attracted more fans. The male lead, Kyren Luz, also experienced a big boost in his fame thanks to this drama.

During the mid-year brand charity gala, Violeta appeared in an elegant outfit. Events like this are largely an opportunity for artists to showcase themselves, as a share of the donations from wealthy attendees goes toward the brand's charitable causes.

That evening, Violeta adorned herself with a stunning set of royal green emeralds.