Power of Money
Chapter 875

"Create the momentum?"

Nolan sat in front of the French window of the president's office with red wine in her hand, looking suspiciously at Jason.

"Do you think that I have the ability to take over the Group Public Relations Department in such a storm and push the Shen Family from behind the scenes for decades directly into the public's eyes?" Nolan asked.

Nolan liked to drink red wine, just like Riley, who was hot-tempered and had a successful career and was not short of money. Wine was the best entertainment for them. Even if they had official business, they didn't mind. After all, who didn't have four or five full-time drivers?

"Are you sure?" Jason asked.

"Are you doubting my ability or my ability?" Nolan chuckled. "Is there any company that is more powerful than the media group? If it is, it must be a bigger media group."

Jason thought that it was reasonable. For the media group, things like building up momentum were just a piece of cake. Their eyes could be interpreted by a thousand meanings. What's more, Nolan had a unique eye and a unique way of doing things. She had made several big incidents in the Prosper Group. As long as she was willing to take over this matter, Jason could put down everything at ease and go home to sleep.

"You already have a solution?" Jason asked curiously.

Nolan did not speak, but lay on the sofa and squinted at Jason. Although this action looked a little frivolous, it was charming and charming on her body, which made people couldn't help but swallow saliva. "What does the Shen family's old profession do?" asked Nolan.

"Medicine," Jason replied. "Currently, almost 100% of the international pharmaceutical market is occupied by us. More than half of the global pharmaceutical market is in our hands. The foreigners like to call us the new Medical Sage. It's no joke."

"Yes, Shen's old profession is pharmaceutical, and the most influential industry at the same time is pharmaceutical pharmaceutical. So we are creating momentum for the Shen family from this aspect." Nolan sat up straight and put down the wine glass in her hand. Her expression also became serious, which made Jason doubt her frivolous eyes just now. "The pharmaceutical industry is a traditional industry, and it has never paid attention to the brand creation and marketing. For example, according to what Peel did not only create apples but also create a new mode of cell phone launch, does our pharmaceutical department have new products in the market recently?"

"Nolan, do you mean that we should promote the new medicine in the form of the press conference on the mobile phone?" Jason asked with his eyes full of disbelief.

"Well," Nolan replied, "but it's not a single case. Instead, it is to use many places to promote the new medicines developed by the Department of Medical Medicine so that before the birth of each medicine, it can become a strong expectation to use the people. Let me make an analogy. When a patient feels that the present medicine can't meet his case needs, and there is no new medicine in the market, the new upgraded medicine related to Ananda will become the most important thing for these people in the near future. The market of this kind of medicine will greatly change the life and physical condition of these patients. In a sense, when a large scale of sick diseases' new medicine is announced, the impact and impact of it on the market will be far greater than that of a mobile phone."

Jason was stunned after hearing that.

Then he analyzed it carefully. It seemed to be true.

Could there be anything more important than health in the world?

A new medicine that was going to be listed, which could definitely eliminate cold within 24 hours, would definitely be the best news for millions of workers!

Of course, this was just an analogy. With the ability and market share of the Shen Family's Department of Medical Medicine, if such a press conference was really held in the field of life and health, the effect would be expected.

"However, now the Shen family has just been pushed to the front of the stage from behind the scenes. Would this kind of press conference be too arrogant? It gives people a feeling that we are deliberately doing this and want to be angry?" Jason said with concern.

"Of course." Nolan nodded. "If we want to let the public accept us, they must know what we can do and what we can bring to this society. This is the most basic and basic relationship. But in the cusp of the storm, our actions can't be too obvious. We direct and self-Suspended everything to the public, and the illusion that we want to make a fire and cheat money..."

Speaking of this, Nolan took out a woman's cigarette from a green box on the table. Her two slender fingers clamped the cigarette between her fingertips and handed it to her flaming red lips. After lighting it, she took a deep breath and said, "According to my experience of promoting the marketing for so many years, the domestic people are very concerned about such a hypocritical thing as internal qualification. I will replace a public figure recognized by the general public and let him announce to the public that he has got the right of visiting the meeting of new medicines in the Department of Medical Fame of Shen's Group. From his perspective and tone of speech, he will announce the function of this batch of new medicines. We will hold a indirect distribution so that everyone will know the characteristics of this batch of new medicines and what they will bring to him."

"Remember, the key to this matter is two points.

One is the influence and scope of this public figure. The second is that in this batch of new medicine, you must have must have drugs that are related to the public, so that all the people will look forward to the appearance of this batch of new medicine. And, you must let him announce how difficult this internal qualification is. It must be Chinese, and it is impossible for foreigners to get it..."

Nolan said casually as she elegantly smoked her cigarette.

"Interesting..." Jason looked at her with great interest. He had long heard that Nolan was crowned as the "King of Star Creation" in the entertainment circle, but he did not expect that her grasp of human nature and market promotion was the key to her achievements today.

"So, we should first select a batch of new pills that are about to be released, and then replace a public figure who is well-known and attend the sale of new pills to announce these new pills in his channel, right?" Jason asked.

"This is the second step. The plan should only be carried out after the completion of the first step."

"The first step?" Jason was stunned. "What do we need to do?"

"In the afternoon, you should inform the Public Relations Department of all kinds of channels and announce to the public that your medical group is rather influential in Mainland. All the doctors and experts and professors under your banner are going to give free free services to the public. Of course, the object of the free treatment is only limited to the staff of the administrative unit," Nolan said.

"No." Jason shook his head directly. "In this way, isn't it going to tell the world that our Shen's Group is still class-wide for treating patients outside? It will inevitably cause a great sensation in public opinion and leave a bad impression on our group by the vast majority of people, and no one will stand on our side anymore. How can we carry out the following plans?"

"That's exactly what we want," Nolan said.

"Why is that?" Jason asked in confusion.

"Do you know that the public opinion brought by dispute will far exceed any direct way of publicity?" Nolan said indifferently, "If we are directly against the public, no matter how many media we replace to publicize it, it will give people a feeling that this place has no money. Why did we choose to do this kind of free clinic at this time to deliberately flatter the public? Or is it a exchange of interests? In the cusp of this storm, no matter what we do, we will cause various controversy among the public opinion. Do you think that only we can make use of the public opinion to turn the tide and the other side won't use the public opinion to chase and intercept us?"

"I understand." Jason's frown gradually relaxed. "It's speculated that only can create momentum. If we use our own channels to publicize the free clinic this time, not only will it make the people feel that this place is overcast, but it will also give the other side a chance to use public opinion to retaliate against us. If we are slightly careless, it is very likely that a plan that is beneficial to us will become a flaw in the other side's attack..."

"So, if we don't do this, we'd better take the initiative to wait for the other side to take the bait and have a volunteer consultation with the other employees. Let them think that they have something on us and smear us in public opinion. They will take advantage of our channels and influence to reestablish the reputation of Shen's Group. Whether it is good or bad, it is the first time for them to meet in China," Nolan said.

"But, is this kind of fame really good for the current situation of the Shen family?" Jason said with worry.

"A rarer thing is more valuable, especially in the pharmaceutical industry. Unlike promoting vegetables and powder strips on the roadside, this is a matter of health. For a company like Shen's Group that has just appeared in front of everyone, it is difficult for everyone to accept it at the first time. We can use our relationship currently. We will treat the colleagues and employees of the department first. There are many relatives and friends around them. When their illness is cured, this matter becomes a hot topic. They will definitely tell the strength of our group to the people around them on their own initiative or passively. After this propaganda is over, we will change the rules. This is a national treatment, which is very simple."

Nolan said, "At this time, we can also use the other party's channel and influence to fully show our strength, and take advantage of the popularity of the topic. On one hand, we will receive the national medicine, on the other hand, we will participate in the release of our new medicine through public figures, and let him publicize it to the public. At that time, Shen's Group will become a state-wide company known by the whole country. Many people will take the initiative to come over and ask us for help."

After hearing this, Jason nodded and said, "Since Nolan is so confident, I'll give you a hand if there's anything you need next."